Alba Fitts

Last quarter, a store owner contacted me after using over 500,000 SAR on online advertising with disappointing outcomes. After redesigning their approach, we produced a 743% growth in return on investment.

Last week, a café proprietor in Riyadh complained that his business wasn't showing up in Google searches despite being highly rated by customers. This is a frequent challenge I encounter with regional companies throughout the Kingdom.

Unexpected discoveries:

* Snapchat exceeding Instagram for certain products

* Evening marketing dramatically outperforming afternoon efforts

* Motion material delivering higher ROI than static graphics

* Smartphone effectiveness outperforming computer by significant differences

Important elements included:

* Mother-tongue writers for dual content

* Contextual modification rather than word-for-word transfer

* Uniform company tone across dual languages

* Tongue-appropriate SEO

I now use several tools that have significantly enhanced our market intelligence:

* SEO tools to analyze rivals' search rankings

* Social listening platforms to monitor competitors' social activity

* Site monitoring tools to observe modifications to their digital properties

* Newsletter subscription to get their marketing communications

For a investment customer, we developed a information campaign about generational wealth that featured Shariah-compliant approaches. This content outperformed their former generic money guidance by four hundred seventeen percent in engagement.

For a doctor's office in Jeddah, we improved their local visibility by nearly one hundred percent by verifying their business information was thoroughly consistent in both Arabic and English throughout all directories.

Effective approaches included:

* Market studies with regionally-focused information

* Executive interviews with respected Saudi authorities

* Case studies from local projects

* Virtual events addressing Saudi-specific concerns

Six months into operations, our revenue were underwhelming. It wasn't until I happened to a detailed analysis about our market sector that I discovered how ignorant I'd been to the competitive landscape around us.

I use a simple document to record our rivals' rates changes weekly. This has allowed us to:

* Discover periodic discount patterns

* Notice package deal strategies

* Comprehend their pricing psychology

A beauty brand transitioned from various isolated collaborations to sustained relationships with fewer influencers, producing a one hundred sixty-four percent growth in conversion rates and a significant decrease in acquisition costs.

For a premium company, we implemented a regionally-appropriate attribution model that recognized the unique conversion route in the Kingdom. This technique discovered that their platform spending were genuinely producing two hundred eighty-six percent more value than formerly assessed.

Last year, I witnessed as three similar businesses invested heavily into growing their operations on a specific social media platform. Their attempts were unsuccessful as the medium turned out to be a bad match for our market.

After partnering with three distinct international agencies that were unable to provide results, my company finally engaged a specialized Riyadh-based marketing firm. The difference in results was remarkable.

I invest at least a substantial amount of time each Monday examining our competitors':

* Digital architecture and user experience

* Articles and publishing frequency

* Social media engagement

* Client testimonials and assessments

* Search tactics and positions

I advise classifying competitors as:

* Direct competitors (offering nearly identical offerings)

* Peripheral competitors (with limited resemblance)

* Emerging challengers (new businesses with disruptive potential)

Advising a culinary business, we developed a approach where influencers genuinely incorporated products into their regular routines rather than producing clear promotions. This strategy resulted in response metrics significantly higher than standard advertising posts.

When I established my retail business three years ago, I was certain that our special products would sell themselves. I ignored market research as a waste of time – a decision that nearly ruined my entire venture.

For a fashion brand, sw.Inje.AC.Kr we conducted a comprehensive channel effectiveness evaluation that revealed their best performing channels were completely different from their global patterns. This insight enabled a reallocation of budget that enhanced their complete ROI by two hundred thirteen percent.

A few months ago, a cosmetics company allocated 300,000 SAR in standard promotion with disappointing results. After moving just 25% of that spending to influencer marketing, they achieved a seven hundred twelve percent growth in revenue.

Begin by mapping ALL your rivals – not just the well-known ones. During our research, we discovered that our most significant threat wasn't the famous business we were monitoring, but a recent startup with an unique approach.